"I Got Milk" Has Now Got Gay Dads
"Milk" just released a new campaign featuring real families, including gay dads.
The original "Got Milk?" campaign that launched in 1993 has gone down in marketing history as one of the most successful programs in branding. After the initial launch of a classic tv commercial that introduced the concept, the campaign later centered around celebrity spokespeople wearing a milk mustache. In the world of marketing, the longevity of the campaign is indeed one for the record books.
Original "got milk?" commercial - Who shot Alexander Hamilton? www.youtube.com
Well now it looks like "Got Milk?" is getting a bit more real with a new campaign featuring real life moments with a variety of families, sans any celebrities.
In the campaign, we see families of all types, including gay dads. Gay dads! No single type of family is singled out, which I think adds to the power of the messaging. By normalizing all different kinds of families, the "brand" is showing inclusion and reality.
And for that I say thank you to milk!
Milk Love What's Real :30 www.youtube.com