As gay people, it can be difficult to find vacation spots that are LGBTQ-friendly out of the normal travel "fruit loop" — New York, Mykonos, San Francisco; repeat. For those of us with kids, the Venn diagram of destinations that are both queer and kid friendly can seem practically non-existent.
Fortunately, that's starting to change as the tourism industry realizes that LGBTQ families are a growing segment of vacationers. One city to quickly pick up on this trend is Miami. While the gays have long flocked to Miami for party weekends, the city has also recently noticed an uptick in the number of LGBTQ visitors who are parents. In response, Miami's tourism board release a guide, LGBTQ Family-Friendly Miami Vacation Guide, that includes loads of options for queer parents and their kids. Amid Miami's legendary circuit parties, it turns out, are tons of family friendly things to do — like the Museum of Science, an eco-adventure theme park, and other kid-focused events all year long.
"When I came onboard as Director of LGBTQ Marketing a little over a year ago, I found that our LGBTQ messaging was centered around our annual events," said Dan Rios, who works with the Greater Miami Convention and Visitors Bureau. Massive parties like the White Party and Aqua Girl are a central part of the city's LGBTQ offerings, he said, but he was also worried the city was "developing a reputation solely as a party destination. "I want to diversify that message to highlight everything else that Greater Miami has to offer."
Hence the city's family-friendly guide that includes offerings within "art and culture, dining, beaches, fitness," Dan said. "We have unique and amazing family attractions that we had been promoting to our general audiences for decades. I saw this as an opportunity; an opportunity to introduce our attractions to LGBTQ families, and an opportunity to further promote our attractions -- it was a win-win."
Dan said the Bureau is also in the midst of a campaign that will prominently feature LGBTQ parents within different travel destinations throughout the city, which will be featured throughout both LGBTQ and mainstream websites, publications and advertising.
We applaud the effort to reach out to LGBTQ families, and hope more cities follow Miami's lead! Be sure to check out the guide here.