Pantone boldly stepped out with two very political pastels this week as it announced its 2016 color of the year.
Technically, it’s two colors—Rose Quartz and Serenity—known to most as pastel blue and pink. Pantone chose to “blend” the traditionally gender-defining colors to reflect the blurring of gender lines in society and fashion.
“This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer's increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage,” says Pantone’s web page introducing the new year’s signature hue.
Even their language seems a bit ambiguous (see what we did there?), wavering between straightforward social commentary and ethereal mass appeal. The blend, they say, also represents mindfulness and well-being, relaxation and health.
“Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure,” reads the explanation. “Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.”
Gay dads have long challenged the tired “blue is for boys, pink is for girls” rule—both for themselves and their kids. Now, it seems the world is catching up.
(Photo courtesy of YouTube.)