Luvs Diapers is the latest company to feature a LGBTQ family in a commercial, and we're loving every second of it. The ad prominently features two gay men as finicky first time parents, but in a humorous way that any new parent would find familiar.
"First haircut!" dad #1 says nervously to their son's barber.
"Do you have rubber tips for those scissors?" dad #2 says, "They look very sharp."
"Have you been doing this long?" dad #1 questions the barber.
"First Kid?" A voiceover says, before flashing forward to the couple's second son in a highchair, with a mop of hair atop his head.
"His hair is in his eyes," dad #1 says.
"Oh! I got it," dad #2 says as he nonchalantly puts a bowl over his son's head and begins cutting his bangs.
"By their second kid, every parent is an expert, and more likely to choose Luvs than first time parents," the voiceover concludes.
Whether that's true or not, one things for sure: we're choosing Luvs if they keep up with this great inclusive advertising!