The original "Got Milk?" campaign that launched in 1993 has gone down in marketing history as one of the most successful programs in branding. After the initial launch of a classic tv commercial that introduced the concept, the campaign later centered around celebrity spokespeople wearing a milk mustache. In the world of marketing, the longevity of the campaign is indeed one for the record books.
Original "got milk?" commercial - Who shot Alexander Hamilton?
Well now it looks like "Got Milk?" is getting a bit more real with a new campaign featuring real life moments with a variety of families, sans any celebrities.
In the campaign, we see families of all types, including gay dads. Gay dads! No single type of family is singled out, which I think adds to the power of the messaging. By normalizing all different kinds of families, the "brand" is showing inclusion and reality.
And for that I say thank you to milk!
Milk Love What's Real :30