Last week, Honey Maid, the graham cracker brand, launched a new 30-second commercial called “This Is Wholesome,” featuring real-life parents from unusual, i.e. non-white, non-heterosexual, backgrounds. There are two mixed-race families, a single dad, a punk-rock family, and, yes, two gay dads.
Accompanying this ad are several documentary clips that expand on the storytelling and emphasize that the families in the original commercial are real families. In the short documentary “Dad & Papa,” the gay dads are shown physically close, touching, holding hands, with wedding bands on their fingers. The ads end with the tagline, “This Is Wholesome.”
The ad and short documentary clearly show the enormous progress made in the acceptance of gay men, gay couples and gay families by corporate and mainstream America.
Not surprisingly, One Million Moms, an anti-gay hate group, claims it is "highly offended" by the ad. In a statement on their website, OMM says, "Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin."