Recently, American companies have begun showing gay families into their commercials.
On February 2, during the second quarter of Super Bowl XLVIII, Coca-Cola aired a new commercial featuring diverse families, including two gay dads roller-skating with their daughter.
A few days later, Coca-Cola ran the commercial again during the Opening Ceremonies of the 2014 Winter Olympics in Sochi.
The gay dads, an interracial couple, are shown only briefly, from the :43 to the :48 second point. If you don't pay attention, you might miss them altogether! The gay dads are at a roller-skating rink with their daughter, helping her and each other, hugging, holding a Coke.