I just love this new campaign from Australian apparel brand, Sportscraft. Father's Day in Australia was September 2nd this year, so the brand is seeking to honor real fathers…real fathers who wear Sportcraft clothes!
But that's not what I love about the campaign, although I have to say that the clothes are quite the rage IMHO. What I love is how the brand celebrates fathers of all kinds…single, married, and yes gay.
The best part is that the brand doesn't oversell the concept, even though they are selling the clothes. No one gets a label, except for the clothes. These are just dads being dads, and on the Sportscraft website you can read, see, and hear what makes each of them special. And it's not because they're single, married, or gay. It's just because they're dads.
Click here to see the entire series of dads with their kids. Or click here to see the profile of gay dads Mike and Colin, along with a video of their kids saying how much their kids mean to them.
We don't need labels, we just need to be acknowledged for the contribution we bring to our families, no matter what our families.