Nothing says Pride quite like starting your day with fruity glitter, and Kellogg’s knows it.
The iconic cereal maker has teamed up with LGBTQ media advocacy organization GLAAD for Pride month early this year to launch its new “Together with Pride” cereal.
The specialty rainbow-hued cereal is a berry-flavored heart-shaped version of Froot Loops, with an edible glitter coating to make every morning bowl just that little bit more fabulous.
The cereal boxes will also feature classic Kellogg’s characters like Tony the Tiger, Snap, Crackle, and Pop, and the Frosted Mini-Wheats mascot, waving a Pride flag.
The “Together with Pride” cereal will be hitting shelves in May, ahead of Pride Month in June. If customers upload their receipt to Kellogg’s website, the company will donate $3 from each box sold to GLAAD.
“All are welcome at the breakfast table with our NEW Together with Pride cereal coming to shelves soon,” Kellogg’s announced via Instagram.