Gay Dad Life

Gay Dads Featured in New AT&T Ad

AT&T is the latest company to feature gay dads in their advertising so far this year!

I hope this becomes the norm that we regularly see brand advertising featuring gay dads. And I hope it becomes so much the norm that I don't feel compelled to write about it anymore!

We're getting there, little by little.

Mega-brand AT&T just released a short video/commercial that features two protective dads making sure that their babysitter is equipped to take care of their children. What strikes me most about this spot is the normalcy. These are simply two normal parents, regardless of gender, who are making sure their children will be properly watched. No stereotypes, no big messaging, no big deal. Just two men being protective parents.

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Change the World

"I Got Milk" Has Now Got Gay Dads

"Milk" just released a new campaign featuring real families, including gay dads.

The original "Got Milk?" campaign that launched in 1993 has gone down in marketing history as one of the most successful programs in branding. After the initial launch of a classic tv commercial that introduced the concept, the campaign later centered around celebrity spokespeople wearing a milk mustache. In the world of marketing, the longevity of the campaign is indeed one for the record books.


Original "got milk?" commercial - Who shot Alexander Hamilton? www.youtube.com

Well now it looks like "Got Milk?" is getting a bit more real with a new campaign featuring real life moments with a variety of families, sans any celebrities.

In the campaign, we see families of all types, including gay dads. Gay dads! No single type of family is singled out, which I think adds to the power of the messaging. By normalizing all different kinds of families, the "brand" is showing inclusion and reality.

And for that I say thank you to milk!

Milk Love What's Real :30 www.youtube.com

Gay Dad Life

Gay Dads Featured on Cover of Parents Magazine for First Time

Fitness guru Shaun T. and his husband Scott Blokker are the first gay dads to be featured on the cover of Parents Magazine

I literally never thought I'd see the day. Literally.

Gay fathers on the cover of Parents Magazine! Gay fathers being celebrated in a "main stream" publication about being parents. Gay fathers!

I don't want to get overly dramatic here, but this is a milestone. A massive cultural milestone.

Sure, gay dads have come a long way in being accepted in our popular culture, but to my eye we've never been on the cover of a big popular parenting magazine celebrating our parenting skills. As if we are the norm.

We are now - thanks to Parents Magazine.

This is a particular milestone for me because I have a bit of a history with the magazine and with parenting publications in general. My first job out of grad school was in brand marketing at Johnson's Baby Products where I did indeed run advertising in this particular magazine. Back then though we only featured married, straight couples. There were no other kinds of parents to feature back in the day! And if I'm to be really honest, they were generally white, married, straight couples.

I distinctly remember one photo shoot where I forgot to put a wedding ring on the "husband's" finger and we had to reshoot it. No photoshop back then!

Now admittedly this was before I was a dad and before I was out, but as the years went by and I embraced my own journey as a gay dad, there were no role models or pop culture markers to say that I (and other gay dads) were accepted. There were no Andy Cohens publicly making baby announcements. We were alone on our parenting.

It was hard. There was a constant barrage of straight parenting norms that constantly reminded us that we were different.
Not any more! Being a gay dad, or any dad, is now simply being a parent. A good parent. A loving parent. And we have Parents Magazine to thank for the reminder and endorsement, with hopefully more to come.

And I can't help but think, and actually know, that this kind of normalization will inspire the next generation of gay dads who will simply accept, without hesitation, that fatherhood as a gay man is a real, accepted, and normal option.

Bravo!

Personal Essays by Gay Dads

Why This Gay Dad Always Dreaded Parent-Teacher Conferences

With his kids well into their twenties, Jim Joseph gets nostalgic watching friends post back-to-school images of pics of their kids trick-or-treating. One thing he doesn't miss though? The dreaded parent-teacher conference.

I know that social media has gotten a lot of flak in the last couple of years, mostly because of its political tendencies and political, shall we say, drama. Sure, I'm acutely aware of that. But there's a part of social media that is still exceedingly fun and rewarding, and I've been enjoying it a lot lately.

It's been so much fun seeing all of my friends and colleagues with their families during this year's back-to-school and Halloween festivities. School uniforms, backpacks, bake sales, fundraisers, and, of course, Halloween costumes.

I'm getting the chance to relive the years when I did all of that when my kids were young (they are now well into their '20's now!). I miss it. A lot.

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Gay Dad Life

Gay Dads Featured in Commercial for Australian Apparel Brand,  Sportscraft

Just in time for Father's Day in Australia this year, and local apparel brand Sportcraft is honoring all kinds of fathers with this new inclusive commercial.

I just love this new campaign from Australian apparel brand, Sportscraft. Father's Day in Australia was September 2nd this year, so the brand is seeking to honor real fathers…real fathers who wear Sportcraft clothes!

But that's not what I love about the campaign, although I have to say that the clothes are quite the rage IMHO. What I love is how the brand celebrates fathers of all kinds…single, married, and yes gay.

The best part is that the brand doesn't oversell the concept, even though they are selling the clothes. No one gets a label, except for the clothes. These are just dads being dads, and on the Sportscraft website you can read, see, and hear what makes each of them special. And it's not because they're single, married, or gay. It's just because they're dads.

Click here to see the entire series of dads with their kids. Or click here to see the profile of gay dads Mike and Colin, along with a video of their kids saying how much their kids mean to them.

We don't need labels, we just need to be acknowledged for the contribution we bring to our families, no matter what our families.

Bravo, Sportscraft!

Change the World

New Audi Ad Features Gay Dad Family

The brand Audi asks us to think about what we would say to our children about what families will look like in twenty years.

The brand Audi in the UK just gave us all a little gift...a short form video that simply asks us what we think families will look like in the future. The brand Audi asks us to think about what we would say to our children about what families will look like in twenty years.

#FutureFamilies.

In the process, however, Audi UK is actually showcasing the many faces of families already happening today. Not in twenty years, but today! Same-sex, mixed-race, singles...you name it and we see family. #FutureFamilies.

The gift from Audi UK comes from the fact that in many ways we are already #FutureFamilies. We've come such a long way towards acceptance that any form of family is family and we are all equal in our ability to form a family.

And the gift from Audi UK comes from the realization that perhaps we will soon no longer need to label what form of family we are. Perhaps we will no longer feel the need to say same-sex, mixed-race, singles. Perhaps that is #FutureFamilies and perhaps we are already there.

Harry and Meghan just started their very own as well. #FutureFamilies

Change the World

Gay Dads in Ads: Latest in Inclusive Marketing Campaigns!

Marketing expert Jim Joseph gives a run down of gay dads included in recent marketing campaigns

I love marketing. In fact, I was one of those kids who knew right from the start that I wanted to go into marketing...what ever that was! And I've been in marketing my entire career now, close to thirty years!

I'm also a dad, a gay dad...For not quite thirty years.

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I had the distinct pleasure of attending the Dad 2.0 Summit in New Orleans, for the second year in a row. If you're not familiar with it, Dad 2.0 is a collection of Daddy Bloggers who create influential content about modern day fatherhood. Hence the "2.0." They are an amazing bunch of guys...inspiring to say the least.

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Fatherhood, the gay way

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